Best 4 Free Keyword Research Tool 2024:- The top free SEO keyword research tools streamline the process of making your website more search engine friendly. SEO professionals and agencies rely on these tools to identify optimal keywords for their content, ad campaigns, and overall search engine optimization. However, these tools aren’t just for experts; anyone can use them. Even better, many of the best SEO keyword research tools are available for free. There are numerous free tools that are definitely worth exploring.
Best 4 Free Keyword Research Tool
Main Contents
- Best 4 Free Keyword Research Tool
- Best 4 Free Keyword Research Tool Overview
- Free Keyword Research Tool 2024
- What Makes the Best Free Keyword Research Tool
- Free Keyword Research Tools 2024 Summary Name
- Best 4 Free Keyword Research Tool 2024: Moz Keyword Explorer
- Google Keyword Planner: for Researching Paid keywords
- Ahrefs Free SEO Tools
- Semrush: for Advanced SEO Professionals
- When Should You Upgrade from a Free Keyword Research Tool?
- FAQ’S
With hundreds of tools specifically designed for keyword research, there is no shortage of options available, catering to both advanced users and beginners. These tools can range from highly valuable to overly simplistic and ineffective. When used properly, the best keyword research tools can help you identify the perfect keywords to target and provide essential information to improve your rankings. They also simplify the keyword research process. Fortunately, accessing this valuable data doesn’t have to be prohibitively expensive or require a significant financial investment.
Best 4 Free Keyword Research Tool Overview
Keyword Research Tool | Description |
Moz Keyword Explorer | A comprehensive solution suitable for various users, offering a “Priority” score to identify valuable keywords. Free plan includes 10 queries per tool per month, with 1,000 keyword suggestions and 10 SERP analyses per query. |
Google Keyword Planner | Ideal for researching paid keywords, equipped with forecasting features and budget planning. Completely free to use, even without Google Ads, providing valuable insights for advertising campaigns. |
Ahrefs Free SEO Tools | Offers a wide breadth of keyword research options, including YouTube, Amazon, and Bing. Free plan features a Keyword Generator with up to 150 suggestions and a Keyword Difficulty Checker with SERP analysis. |
Semrush | Tailored for advanced SEO professionals, providing granular keyword data and specialized tools like Keyword Magic Tool and Competitive Keyword Gap analysis. Free plan includes 10 Analytics reports and 10 tracked keywords per day. |
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Free Keyword Research Tool 2024
Years of working with numerous clients and using a variety of tools for keyword research and SEO content optimization have given me the opportunity to observe the best (and worst) of them. I understand how crucial it is to select the right keyword planner tool. To assist, I evaluated over 70 programs, some offering free keyword research options. Through extensive testing, I’ve identified the top four free keyword research tools, encompassing both general-purpose and specialized applications.
What Makes the Best Free Keyword Research Tool
The characteristics of an excellent keyword research tool are simple: you search for a specific term, and it returns useful results. Considering the numerous applications of keyword data, I looked for tools that handle a variety of use cases and some that are designed for the most common keyword research applications.
Criteria Considered:
- Data Included: The best tools provide traffic, keyword difficulty, and competitive SERP analysis.
- Data Sources: Reliable data from trusted sources like Google Analytics or Google Search Console.
- Keyword Optimization Guidance: Simple, straightforward suggestions for optimizing keywords.
- Free Plan Allowances and Upgrades: Generous free plans that are actually useful, with affordable upgrades.
- Standalone Functionality: The tool should be a one-stop shop, not requiring additional paid tools or extensions.
To identify the best tools, I put each one through an in-depth testing protocol. Here’s what my testing workflow included:
- Account Creation and Onboarding: If needed, I created an account and went through any provided onboarding or tutorials.
- Search Variety: I searched for various keywords to see results for different search intents.
- Data Verification: I checked the related keywords, metrics, and other data offered.
- Free Plan Verification: I verified the limitations of the free plan and the cost to upgrade.
- Additional Features: Where available, I tested additional tools like competitive gap analysis and content optimization features.
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Free Keyword Research Tools 2024 Summary Name
Tool Name | Best For | Standout Feature | Free Plan |
Moz Keyword Explorer | An all-around solution | Keyword prioritization metrics | 10 queries per tool per month, with 1,000 keyword suggestions and 10 SERP analyses per query |
Google Keyword Planner | Researching paid keywords | Forecasting features and budget planning | Completely free (but you get more out of it if you use Google Ads) |
Semrush | Advanced SEO professionals | Granular keyword data | 10 Analytics reports per day, 10 tracked keywords |
Free Keyword Research Tool | Basic, simple keyword research | Suggested content angles | Completely free |
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Best 4 Free Keyword Research Tool 2024: Moz Keyword Explorer
Pros:
- Approachable data presentation
- “Priority” score simplifies keyword evaluation
- Broad set of free tools
Cons:
- Less data than more robust tools
- Free plan limited to 10 queries per tool per month
Why It Stands Out:
Moz Keyword Explorer provides a variety of tools for conducting keyword research. Despite having fewer data points than some more robust tools, it simplifies the user experience without sacrificing key performance indicators (KPIs). Its “Priority” score offers a quick assessment of keyword value, considering volume, organic CTR, difficulty, and a custom measure based on business relevance.
Pricing Information:
Free for up to 10 searches per tool, with 1,000 keyword ideas and 10 SERP analyses per query. Moz Pro plans available for more extensive use.
Google Keyword Planner: for Researching Paid keywords
Pros:
- Completely free forever, even without Google Ads
- Helpful forecasting features for budgeting
- Can pull keyword suggestions from your website
Cons:
- Not useful for organic keyword research
Why It Stands Out:
Google Keyword Planner is excellent for PPC keyword research. It’s entirely free and offers two primary functions: in-depth study on search volume and forecasts, and exploratory keyword research and discovery. It provides monthly search traffic, competition, ad impression share, and bid ranges, along with brand and non-brand keyword filters.
Pricing Information:
- Free.
Ahrefs Free SEO Tools
Pros:
- Wide array of SEO use cases
- Simple to use
- Includes keyword research for non-search engines
Cons:
- Limited data available for free
Why It Stands Out:
Although the full Ahrefs suite isn’t free, it offers a great selection of free tools, including a Keyword Generator, Difficulty Checker, Rank Checker, and tools for keyword research on YouTube, Amazon, and Bing. The Keyword Generator provides up to 150 free keyword suggestions, monthly search volume, and keyword difficulty.
Pricing Information:
Free Keyword Generator provides up to 150 keyword suggestions. Paid plans start at $99/month.
Semrush: for Advanced SEO Professionals
Pros:
- Extensive keyword data
- Wide range of specialized tools
- Generous free plan
Cons:
- Can be overwhelming for beginners
- Most expensive upgrade
Why It Stands Out:
Semrush offers comprehensive keyword data, detailed SERP feature analysis, and content-driven keyword research tools. Unique tools include the Keyword Magic Tool, competitive Keyword Gap analysis, and SEO Content Template for real-time content optimization.
Pricing Information:
Free plan includes 10 Analytics reports and 10 tracked keywords. Paid plans start at $119.95/month.
When Should You Upgrade from a Free Keyword Research Tool?
Only when you need to. If the free plans provide all the data you require without exceeding their allowances, there’s no need to upgrade to a paid plan or switch to a fully paid tool.
However, consider upgrading if:
- You frequently reach the monthly or daily search limits of your current tool.
- You’re missing out on valuable features, such as content optimization guidance or keyword and ranking tracking over time.
- You need additional SEO capabilities that an upgraded all-in-one tool offers, such as technical SEO, site auditing, and more.
FAQ’S
What are keyword research tools?
Keyword research tools are software or online platforms designed to help users discover and analyze the terms and phrases people use when searching online. These tools provide insights into search volume, competition level, and other metrics to help website owners optimize their content for better search engine visibility.
Why is keyword research important?
Keyword research is crucial for SEO (Search Engine Optimization) because it helps website owners understand what their target audience is searching for online. By targeting the right keywords, businesses can attract relevant traffic to their websites, improve their search engine rankings, and ultimately increase their online visibility and customer base.
How do keyword research tools work?
Keyword research tools work by gathering data from search engines and other sources to provide insights into the popularity and competitiveness of specific keywords. Users can enter a keyword or phrase into the tool, and it will generate data such as search volume, keyword difficulty, related keywords, and more.
What features should I look for in a keyword research tool?
When choosing a keyword research tool, look for features such as accurate search volume data, competitive analysis, keyword difficulty scores, trend analysis, and the ability to filter and organize keyword lists. Additionally, consider factors like ease of use, pricing, and customer support.
What are some popular keyword research tools?
Some popular keyword research tools include Google Keyword Planner, SEMrush, Ahrefs, Moz Keyword Explorer, Ubersuggest, and KeywordTool.io. Each tool has its own unique features and capabilities, so it's essential to research and compare them to find the best fit for your needs.
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